Sketchbook | Last week I had the opportunity to attend the InHOWse Managers Conference in Boston. I’ll be posting my notes from some of my favorite sessions over the next week or so.
First up, Grant McCracken. Grant is an MIT anthropologist and author of several books focusing on the intersection of design, ethnography, and culture. At HOW, he discussed how creative people can use their intuitive knowledge of culture to help the corporations they work for respond to our rapidly changing world.