An incomplete record of things designed, made, observed, read, rejected, appreciated, or created.
Shaded gothic and a giant-ass ampersand. #signpainting (at Penland School of Crafts)

Shaded gothic and a giant-ass ampersand. #signpainting (at Penland School of Crafts)

Whew. Tempted fate on that one. #signpainting (at Penland School of Crafts)

Whew. Tempted fate on that one. #signpainting (at Penland School of Crafts)

First go with lettering quills and one-shot. There is a serious learning curve on this stuff. #signpainting #respect (at Penland School of Crafts)

First go with lettering quills and one-shot. There is a serious learning curve on this stuff. #signpainting #respect (at Penland School of Crafts)

One-stroke alphabet, in purple. #signpainting (at Penland School of Crafts)

One-stroke alphabet, in purple. #signpainting (at Penland School of Crafts)

Notebook no. 21 (at Red Hat Tower)

Notebook no. 21 (at Red Hat Tower)

Hand lettering + old school clip art means I’m almost ready for the #printexchange

Hand lettering + old school clip art means I’m almost ready for the #printexchange

On designing for brands #1

Standardizing only makes sense for types of projects that are repeated often and would be more valuable if they were done the same way each time.

Doing something the same way each time has two advantages — the first is efficiency, since the problem doesn’t have to be re-solved each time, and the second is consistency.

If something doesn’t come up often, efficiency isn’t an issue, since any attempt at standardization is going to be based on too few data points (as they don’t occur often) and probably take longer than addressing the projects one at a time. And if it’s not going to be seen in the context of other examples of the same kind of project, consistency isn’t an issue either.

That means these projects are excellent opportunities for designers to do what they do best — interpret the brand. If given the right resources, they can be opportunities to stretch the boundaries of the brand, to help it grow and evolve. Embrace them.

Monster + snowboots = bigfoot.

Monster + snowboots = bigfoot.

We’re having a snowstorm! The Weather Channel is calling it Leon, so I figured it needed a logo.
I didn’t spend very long on it, since I was supposed to be doing other things, so I leave the refinement up to you, dear readers. Send your version of the Leon logo back to me ( libby at libbylevi dot com), and I’ll put together a post with them all.
Now, download the eps file and get to work!
UPDATE: I made this little project it’s own tumblr. Submit your logos there!

We’re having a snowstorm! The Weather Channel is calling it Leon, so I figured it needed a logo.

I didn’t spend very long on it, since I was supposed to be doing other things, so I leave the refinement up to you, dear readers. Send your version of the Leon logo back to me ( libby at libbylevi dot com), and I’ll put together a post with them all.

Now, download the eps file and get to work!

UPDATE: I made this little project it’s own tumblr. Submit your logos there!

This year’s monster herd is shaping up nicely. (Thanks @merrielevi and mom for picking colors and cutting pieces!)

This year’s monster herd is shaping up nicely. (Thanks @merrielevi and mom for picking colors and cutting pieces!)

Still life with rubylith and exato blades.

Still life with rubylith and exato blades.

More future greeting and/or holiday cards. I should stop eventually.

More future greeting and/or holiday cards. I should stop eventually.

Fun mail today! #screenprinting #heckyeah

Fun mail today! #screenprinting #heckyeah

Today I made rocks out of felt. #surewhynot

Today I made rocks out of felt. #surewhynot

Moleskine no. 17 (at Red Hat Tower)

Moleskine no. 17 (at Red Hat Tower)